As Frida Giannini's SS08 collection gets widely panned by most critics (NY Times' Cathy Horyn derides the designer for her "lack of cultural awareness"), the new Gucci by Gucci perfume is being rolled out with a commercial directed by David Lynch. Starring the inimitable Raquel Zimmermann, a pre-shorn Freja Beha Erichsen and a pre-blonded Natasha Poly, the ad shows the three models grooving to Blondie's "Heart of Glass." Check it out:
And the behind-the-scenes to see how Lynch creates the nausea-inducing camera movement. Worth a watch if only to judge who's the best dancer among the three models:
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