WWD reports on the similarity of H&M's fall ad campaign, featuring Anja Rubik, Freja Beha Erichsen and a dark-haired, blue-eyed Tasha Tilberg, to that of Chloé's fall ads featuring Anja Rubik, Freja Beha Erichsen and a dark-haired, blue-eyed Shalom Harlow. Perhaps H&M came too close with their "similar hairstyles, poses and attitude" to the Inez and Vinoodh aesthetic?Another example of model imitation is from Canadian retailer, Le Château, whose ads (above) feature Irina Lazareanu and Brad Kroenig. While the ads are not styled similarly (at least not to the degree Chloé feels H&M duplicated), the model pairing mimics Chanel's Cruise 2007 campaign. Lazareanu and Kroenig are certainly a model get for Le Château, which is roughly the equivalent of American store Wet Seal, although they do have a few locations in the New York metro area. Maybe the presence of the high-profile models in the ads for the Montreal-founded company can be explained because Lazareanu grew up in Quebec?
Whatever the reasons for the ad similarity, clearly most - particularly the fashion-savvy - can differentiate H&M from Chloé and Le Château from Chanel... but are these imitations the latest way for cheap and chic retailers to emulate high fashion brands?
Photo: lechateau.ca
No comments:
Post a Comment